ITE Hong Kong in August well received and deem timely for Recovery
19 May 20 TKS Exhibition Services Ltd
Into the month of May, Hong Kong, Macau and Guangdong province of China, which have a combined population of around 100 million, all see the easing of outbreak continue, restrictions lift or relax, and recovery pace quicken! Rescheduled to August, ITE Hong Kong 2020 will be the first travel fair held there after the outbreak!
Major Markets Emerging Early from Pandemics
With total number of confirmed Covid-19 cases under 3000, they likely be among the first in Asia to emerge from the pandemics! (See Tables A and B)!
Table A: COVID-19 Cases in Hong Kong, Guangdong and Macau on 8-May-20, 15:00
Cumulative Confirmed Cases
Cumulative Discharged Cases
* All imported cases
Table B1: COVID-19 Cases in some Asia countries on 15-May-20, 10:00
in the past 14 days
Cumulative no. of death among all confirmed cases
^ Excluding 712 cases were confirmed among passengers/crews in a cruise ship (including 13 fatal cases)
Hong Kong, Macau, Guangzhou, Shenzhen and 7 other municipalities in Guangdong constitute the Greater Bay Area (GBA), which have a combined population of 71 million people and GDP of USD1,642.5 billion, while per capita GDP averaged USD23,342 at the end of 2018.
Being attractive international destination, GBA are also major source markets! For example, Hong Kong with only 7.4 million people regularly ranked the World’s 11st or 12th largest source market by total outbound spending, say, of US$26.5 billion in 20182!
On May 8 in Hong Kong, the city been reporting for 19 days in a row of no new locally infected case; start easing various restrictions; and received in 3 days over 700 applications for waiving quarantine requirement at border. Also, schools be resumed from end of May, and government discussing with counterparts in Guangdong and Macau on relaxing border crossing!
Some travel agent, in response to call-in enquiring about tour to various destinations including Japan, accept bookings for outbound tours departing in June for Beijing and Shanghai. Hong Kong residents love traveling and did in fact continue taking outbound holidays in February and March to Asia, Europe, Africa and Latin America until travel restrictions imposed! (Visit www.itehk.com about Recovery Report published on 30 March 2020)
From May 8, at border between Macau and Zhuhai certain types of travelers exempt from taking Covid-19 test; and cross border bus service between Macau and Hong Kong re-started.
China (mainland), where attractions start re-opening in February, just had a “booming” May Day Holiday, with 115 million domestic travelers and total revenue of RMB47.56 billion! Certainly a positive sign, Volkswagen say its sale in China in April dropped only by 2 percent comparing to April 2019, and projects sale in May be at par with same month last year.
First Travel Fair in GBA for Recovery
ITE Hong Kong, which this year will be held from August 6 to 9 at Halls 3B to 3D of the Hong Kong Convention and Exhibition Centre. The first of its kind in the Greater Bay Area held after outbreak, ITE is also Hong Kong’s only travel fair.
Its first two days are for trade and professionals only requiring registration with name card for admission. Of ITE’s over 11000 buyers and trade visitors, some 60% came from Hong Kong, 20% from Guangdong, under 10% each from other China provinces and other Asian markets.
Buyers remain interest in visiting ITE though at the end it depends on travel restrictions. TKS, the organizer of ITE receive hundreds of positive replies in a few days in an earlier campaign to invite pre-registration.
ITE’s other two days open to over 70000 public visitors who are frequent travelers with 47% taking three to five outbound holidays and 13% six or more holidays in past year.
ITE’s new August Date well Received
The new August date been widely viewed as a right balance between more time for Covid-19 slowing down and not too late to launch recovery; and encouraging to travelers who see it as sign that travel trade preparing for recovery!
A timely platform to relaunch recovery, ITE welcome exhibitors to present outbound, inbound and domestic travel products for this year and beyond with measures or features for better coronavirus protection, prevention and contingency.
Majority of the 30 plus official pavilions exhibit regularly in ITE and majority of ITE exhibitors belong to them! “Embedded” pavilions common in ITE! For example, Guangdong arranges directly with the organizer its own pavilion which nevertheless part of the China pavilion while other provinces only co-exhibiting.
In ITE 2019 were 675 exhibitors from 56 countries and regions. Among them are nearly 90 national / regional / provincial tourism boards or offices at various levels from all over the world, and around 50 finalized their participation directly with TKS. While much still depend on development of travel restrictions in coming months, so far only 6 confirmed not attending ITE this year.
Various organizations will be holding events in or during ITE! Those repeating include the “One Belt One Road” Forum by a leading media group in China and a grand presentation by China, while ILEA – the International Live Events Association Hong Kong Chapter already indicate their plan to hold again a seminar. New this year are the Annual Seminar and Cocktail by HKECIA – the Hong Kong Exhibition and Convention Industry Association.
ITE Hong Kong 2020, the 34th ITE (LEISURE) & 15th ITE MICE, is organized by TKS Exhibition Services Ltd and supported by the Ministry of Culture and Tourism of P.R. China and Hong Kong Tourism Board, Macao Government Tourism Office etc. For more information, visit www.itehk.com. For enquiries: firstname.lastname@example.org | Wechat: ite-hongkong | Tel: +852 31550600.
1Centre for Health Protection of HKSAR (https://www.chp.gov.hk/)
2 UNWTO World Tourism Barometer May 2019