New Infrastructures boost Travel Fair ITE Hong Kong’s Coverage on the Greater Bay Area
23 November 18 TKS Exhibition Services Ltd
The Greater Bay Area (the Bay), which includes Hong Kong, Macau and 9 Guangdong cities like Guangzhou and Shenzhen respectively China 3rd and 4th top cities, has a cumulative GDP of US$1.69 trillion and population of 68 million.
Being close neighbours, ITE Hong Kong, the city’s only travel fair, drew in 2018 just from these 9 Guangdong cities, exhibitors taking nearly 20 stands and some 2000 buyers and trade visitors.
The new Mega Bridge across the Pearl River and the new China’s Express Rail extension to Hong Kong, which further cut down travel time especially for journey between Hong Kong and southwest Guangdong, greatly enhance linkage and integration of this world class cities cluster, thus likely boost effective coverage of ITE on the Bay and other parts of China too!
The Bay with major source markets of Hong Kong, Guangzhou and Shenzhen etc. included, constitutes a big outbound market and easier at the same time to make joint offers to draw more inbound tourists.
Hong Kong, which was ranked World’s 10th largest and Asia’s 3rd largest source market by UNWTO on outbound spending in 2016; saw in 2017 some 2.23 million outbound to Japan, 1.54 million to Taiwan, 0.66 million to South Korea etc. while total outbound spending rose 5.8% to US$25.5 billion!
ITE’s two trade days which require registration for admission, draw 12460 buyers and visitors (Hong Kong 73%, China 21%, others 6%) and (6580 travel agents and 2567 MICE/Corporations); and 666 exhibitors (87% from abroad and China) with some 30 official pavilions or stands with China and Japan the two largest pavilions each taking around 90 stands.
Its two public days over 90000 upmarket visitors with 84% FIT; educated (42% university & 34% postsecondary) so likely English speaking, and take multiple holidays a year (13% had 6/More, 44% “3 to 5”, and 40% “1 to 2”)! Also, 63% interest in booking at fairground, 60% in online booking directly with suppliers, while 19% in joining “local” tour at destination.
ITE highlight theme travels, host over 30 seminars, events and forums for trade and professionals, and over 100 travel seminars for FIT etc. Our B2B program and B2C program include pre-show e-newsletters and onsite advertising, Business Matching, speaking opportunities, sponsorship, and assisting exhibitor holding seminars etc.
Organized by TKS Exhibition Services Ltd and supported by the Ministry of Culture and Tourism of the People's Republic of China and Hong Kong Tourism Board etc., ITE Hong Kong 2019, the 33rd ITE (leisure) and the 14th ITE MICE, will be held from 13 to 16 June 2019 at Hong Kong Convention & Exhibition Centre.